We’re Going to Cereals! Croft Farm Toys to Exhibit at Diddly Squat Farm in 2026
We’ve got some incredibly exciting news to share, and it’s a huge milestone for our family and our business. We are proud to announce that Croft Farm Toys will be exhibiting at the Cereals 2026 event!
After visiting the show in 2025, we left feeling so inspired by the passion and innovation in our industry. We knew we didn’t just want to be visitors next time—we wanted to be a part of it.
For us, this is a massive step, and we couldn’t be more excited. Here’s a little bit about what the event is and why we’re so thrilled to be going.
What is the Cereals Event?
For those who may not be familiar with it, Cereals is the UK’s flagship technical event for the arable farming industry. It’s the go-to place for farmers, agronomists, and industry professionals to see the latest machinery, technology, and science all in one place.
It’s where you can find everything from live working machinery demonstrations (our favourite part!) to the latest in crop plots, agronomy advice, and specialist seminars.
And for 2026, it’s being held at a location you might have heard of… Diddly Squat Farm!
- When: 10th-11th June 2026
- Where: Diddly Squat Farm, Chipping Norton, Oxfordshire
- Who Attends: This is a key-date-in-the-diary, trade-only event, expecting over 25,000 farmers and industry decision-makers.
Why is Croft Farm Toys Exhibiting?
As 4th generation dairy farmers, our business was born from a very simple idea: wanting to find toys that were “just like grandad’s”. Our passion is to connect children to farming through play, stocking brands like Rolly and Britains and even designing our own toys based on the real farm life we love.
When we decided to exhibit, Cereals was the obvious choice.
- It’s Our Community: This event is for farmers. It’s a chance for us to be surrounded by the very people we are. We’ll be able to connect with thousands of other farming families who share our passion and understand the importance of realistic farm play.
- Connecting with the Industry: Croft Farm Toys is all about celebrating the future of farming. Being at Cereals places us right at the heart of the industry’s innovation, alongside the 550 other exhibitors who are all pushing British agriculture forward.
- A Showcase for Our Own Range: What better place to showcase our own-design toys than at an event surrounded by the real-life machines that inspired them? It’s the perfect opportunity to show our fellow farmers what we’ve created, based on the sketches we drew at our own kitchen table here in Lancashire.
We are so proud to be taking this next step. From a single item on a Christmas list to exhibiting at the UK’s top arable event—it feels like a dream come true.
We’ll be packing up our farmyard and heading south to Chipping Norton, and we truly cannot wait. We’ll have more details on where to find our stand closer to the time.
We hope to see you there!
— Jenny, Gill & the whole family at Croft Farm Toys